Gustavo Caetano

Gustavo Caetano is founder and CEO of Samba Tech.


• 2004, Escola Superior de Propaganda e Marketing

Early days

Gustavo Caetano is originally from a small city in Brazil. He founded his company, Samba Tech, when he was still a student. This company started as a distributor of games for mobile devices, tired of the lack of offer in Brazil of video games. However, the company had a problem: the technology they used was external, and they did not have their developments.

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Given the limitations that Samba had in mobile games, Gustavo Caetano decided to change the company's turn towards a new and increasingly popular market: streaming online.

To differentiate itself from YouTube, Samba Tech developed a white label platform that could be used by communication groups and companies that could not or did not want to use Google's video channel. Now, thanks to the solution devised by Caetano, these companies can transmit their videos through the Internet, connected TVs, and mobile devices.

In 2011, Samba Tech introduced two new products that became independent companies: AdStream Samba and Samba Ads. Samba Tech is now a multinational company in Latin America that works with universities in e-learning and with companies that broadcast popular events such as the World Cup.


  • Pense simples: Você só precisa dar o primeiro passo para ter um negócio ágil e inovador, Editora Gente, 2017 (ASIN B06X9YV8RG)

Other links

Other facts

Samba already has offices in the United States, but for Caetano, it is crucial to stay connected with the Brazilian roots of the company. The startup has managed to benefit from a partnership with Microsoft that allows the company to run the video more efficiently.


Gustavo Caetano : @gustavocaetano


See also


Mariana Dias

Mariana Dias is a Brazilian entrepreneur, CEO, and co-founder of Gupy, a company of HR technology.

Fabien Mendez

Fabien Mendez

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Gabriel Braga

Gabriel Braga is the CEO and co-founder of Quinto Andar, a Brazilian Real State startup.

camila achutti

Camila Achutti

Camila Achutti is founder and CEO of Mastertech, the first bootcamp of Brasil.