Ammar Roslizar

Roslizar and his partners founded ARBA Travel & Tours in 2014; a travel company focused on halal tourism. Malaysians loved this new perspective, so products were able to penetrate the market much faster. On the other hand, they also have the advantage of being able to communicate with providers in their mother tongue, having the opportunity to get better deals.

Roslizar and his partners decided to focus the company on Halal tourism – tourism designed for those seeking to follow the practices of Islam and the Koranic law in their travels. This approach has allowed ARBBA to penetrate a market large enough and expanding, rather than competing in a market that is dying.

For Roslizar, halal tourism is part of ARBA Travel’s core business, not a competitive advantage or differentiator. The competitive advantage of ARBA is the hospitality “Budi,” a Malay word that translates as “the perfection of the human being.” This philosophy has led them to obtain a satisfaction rating of 4.8 / 5, a high rank in the service industry. Also, ARBA has systematized operations through an Artificial Intelligence program called Lisa. This AI program executes daily repetitive tasks with customer inputs, thus confirming the booking and checking that there are seats available. Lisa also provides the leading team with updates for monitoring and tracking the progress and performance of each of the departments.